We are
Player's Choice.
Your Game. Your Journey. Your Choice.
Read more
We are
Player's Choice.
Your Game. Your Journey. Your Choice.
Read more
About us
At Player’s Choice, we do not just represent players, we build real and lasting relationships. We believe trust and commitment are the foundation of every successful career.
Our mission is clear: to guide and support talented players throughout their journey, helping them grow both on and off the pitch. Your goals matter to us, and your success is our priority.
With a strong network and a player first approach, we are more than agents. We are advisors, mentors and partners every step of the way, from the early stages to the highest level and beyond.
Your Game. Your Journey. Your Choice.
About us
At Player’s Choice, we do not just represent players, we build real and lasting relationships. We believe trust and commitment are the foundation of every successful career.
Our mission is clear: to guide and support talented players throughout their journey, helping them grow both on and off the pitch. Your goals matter to us, and your success is our priority.
With a strong network and a player first approach, we are more than agents. We are advisors, mentors and partners every step of the way, from the early stages to the highest level and beyond.
Your Game. Your Journey. Your Choice.
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
"I've always stayed with Player's Choice. They've supported me from day one and I'm proud of what we've built together."
Axel Norén
Mjällby AIF
"Player's Choice is a trustworthy agency that I’ve worked with for several years. They always put the player first and work toward each player’s goals with good and open communication."
Herman Magnusson
Västerås SK
"For me, the most important thing is being able to have an open and honest dialogue with the people I work with, and that’s why I chose Players Choice Management."
Gustav Forssell
IK Oddevold
"I instantly felt very comfortable and in good hands, and I could tell it’s an agency that truly puts its players first and works toward their individual goals."
Buster Runheim
Örebro SK
Players
Players
Axel Norén
Axel Norén
Mjällby AIF
Mjällby AIF
Defender
Defender
1999
1999
Herman Magnusson
Herman Magnusson
Västerås SK
Västerås SK
Defender
Defender
1998
1998
Olle Kjellman Olblad
Olle Kjellman Olblad
IK Oddevold
IK Oddevold
Midfielder
Midfielder
2002
2002
Erik Andersson
Erik Andersson
Örebro SK
Örebro SK
Midfielder
Midfielder
1997
1997
Noah Johansson
Noah Johansson
Utsiktens BK
Utsiktens BK
Midfielder
Midfielder
2003
2003
Gustav Forssell
Gustav Forssell
IK Oddevold
IK Oddevold
Forward
Forward
2000
2000
Tobias Westin
Tobias Westin
Umeå FC
Umeå FC
Defender
Defender
2001
2001
Buster Runheim
Buster Runheim
Örebro SK
Örebro SK
Goalkeeper
Goalkeeper
2006
2006
Oliver Brynéus
Oliver Brynéus
Without club
Without club
Forward
Forward
1998
1998
Linus Lyck
Linus Lyck
Jönköping Södra
Jönköping Södra
Forward
Forward
1999
1999
Emil Lindman
Emil Lindman
Lunds BK
Lunds BK
Midfielder
Midfielder
2003
2003
Kevin Liimatainen
Kevin Liimatainen
Lunds BK
Lunds BK
Midfielder
Midfielder
2001
2001
Hugo Lyck
Hugo Lyck
Jönköping Södra
Jönköping Södra
Defender
Defender
2002
2002
Emil Stenstrand
Emil Stenstrand
Sollentuna FK
Sollentuna FK
Midfielder
Midfielder
2002
2002
Albin Andersson
Albin Andersson
Hässleholms IF
Hässleholms IF
Midfielder
Midfielder
2001
2001
Emil Persson
Emil Persson
BK Olympic
BK Olympic
Defender
Defender
2004
2004
Donart Lubishtani
Donart Lubishtani
Ängelholms FF
Ängelholms FF
Defender
Defender
2004
2004
Anton Reuterskiöld
Anton Reuterskiöld
Ariana FC
Ariana FC
Midfielder
Midfielder
2000
2000
Erik Persson
Erik Persson
Lunds BK
Lunds BK
Midfielder
Midfielder
2003
2003
William Svefors
William Svefors
Husqvarna FF
Husqvarna FF
Midfielder
Midfielder
2001
2001
Anton Branting
Anton Branting
Hässleholms IF
Hässleholms IF
Defender
Defender
2001
2001
Kasper Davidsson
Kasper Davidsson
Torslanda IK
Torslanda IK
Midfielder
Midfielder
2000
2000
Rasmus Norlander
Rasmus Norlander
BK Olympic
BK Olympic
Goalkeeper
Goalkeeper
2002
2002
Lucas Gomes
Lucas Gomes
Without club
Without club
Forward
Forward
2003
2003
Hampus Pauli
Hampus Pauli
Eskilsminne IF
Eskilsminne IF
Goalkeeper
Goalkeeper
2002
2002
Elliot Löfberg
Elliot Löfberg
Trelleborgs FF
Trelleborgs FF
Forward
Forward
2005
2005
Lukas Nennesson
Lukas Nennesson
Mjällby AIF
Mjällby AIF /Sölvesborgs GIF
Mjällby AIF
Forward
Forward
2006
2006
Kasper Månsson
Kasper Månsson
IFK Hässleholm
IFK Hässleholm
Forward
Forward
2003
2003
Otto Harlestad
Otto Harlestad
Landskrona BoIS U19
Landskrona BoIS U19
Defender
Defender
2007
2007
Isac Lyck
Isac Lyck
IK Tord
IK Tord
Midfielder
Midfielder
2006
2006
Raphael Holmström
Raphael Holmström
Norrby IF U19
Norrby IF U19
Forward
Forward
2007
2007
Gustav Rörstrand
Gustav Rörstrand
Trelleborgs FF U19
Trelleborgs FF U19
Midfielder
Midfielder
2007
2007
Contact
Johan Alm
FIFA Licensed Football Agent
johan@playerschoice.se
+46 79 341 60 28
Håkan Norén
Scout/Mentor
Felix Persson
Brand & Content Designer
Johan Persson
Scout/Mentor
Team
Johan Alm
FIFA Licensed Football Agent
johan@playerschoice.se
+46 79 341 60 28
Håkan Norén
Scout/Mentor
Johan Persson
Scout/Mentor
